5 Safety Tips for Real Estate Agents

Real estate agents work in precarious situations every day. From holding an open house to driving clients in their personal car, they expose themselves to dangerous situations and people they are not familiar with. Here are 5 safety tips on how to avoid risky situations when interacting with clients and holding an open house.

1. When meeting a client for the first time make sure they come to your office first so you and the rest of your colleagues can meet them. Ask them for their identification and tell them it is your company’s policy for safety reason. Get to know your client and follow your instincts.

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2. When holding an open house make sure you put signs all around the area and introduce yourself to neighbors to ensure that everyone is aware you are hosting this event.

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3. Check the home for all escape routes and make sure all locks are unlocked to ensure a quick escape in case of an emergency.

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4. Avoid being at the home alone and always bring a colleague to help you show the home. Never walk in front of clients, but rather guide them from behind and avoid small confined rooms.

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5. When the event is over, walk through the home to make sure everyone has left and been on the defensive.

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While these tips may seem like common sense, it’s easy to get comfortable and let our guard down. There are risks in every job, but it’s always best to err on the side of caution. Practice these tips thoroughly and thoughtfully and they’ll soon become second nature.


Posted on June 23, 2018 at 12:14 pm
Cameron Nikkhah | Posted in Uncategorized |

The Benefits of Being a Real Estate Agent

Just like any other career, being a real estate agent has its own set of unique benefits. If you are someone who does not like the corporate ladder and the monotony of a 9 to 5 job, then being a REALTOR® might be a good way to start your own business. All you need to start your business as a real estate agent is a license and the exam fee.

Let’s check out a few of the many benefits on why it’s a good idea to invest in a career as a real estate professional.

Be Your Own Boss

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Being a real estate agent may be one of the best things you can do if you don’t like answering to someone. You are essentially working for yourself, setting your own hours, creating your own client base, and marketing your own brand as a REALTOR®.

Work On Your Own Time

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You don’t have to report to work at eight in the morning or work late hours. You can schedule listings at your own convenience as well and don’t have to worry about missing out on important moments with your family.

Get Rewarded for Hard Work

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Your money is not based on your hourly attendance or a fixed salary. Your hard work gets rewarded instantly; the higher the value of the deal, the bigger the number on your check. However, you need a good work ethic and your growth will lead to success which helps in keeping a steady flow of income.

Not Restricted To A Routine

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Being a real estate agent can be an exciting career with new things to do each day. Rather than sitting in the office all day, you get to meet new people and look at new houses each day. Additionally, the feeling of helping someone get their dream home is rewarding and satisfying.
If you are looking for a change in your career and want something that’s gratifying, then becoming a licensed real estate agent could be an option. An independent, ever-changing scenario will keep you excited and if you are passionate about your career, it will never feel like a job.


Posted on June 23, 2018 at 12:13 pm
Cameron Nikkhah | Posted in Uncategorized |

Finding the Right REALTOR ®

If you just made the decision to a buy a home—congratulations! Whether you are a first-time buyer or thinking about up or downsizing, it’s important to find a qualified and experienced REALTOR® who can help streamline the home buying process. But where to begin? Here are a few things to keep in mind when finding the right REALTOR® for your next home purchase.

Licensing Makes a Difference

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Did you know that titles make a difference? For instance, “agent” and “REALTOR®” don’t have the same meaning. An agent is defined as a person who has taken hundreds of hours of real estate courses and has passed the state exams to earn a real estate license to sell real property. A REALTOR® is a real estate agent or broker who holds membership with the National Association of REALTORS® (NAR) and adheres to a specific code of ethics. Is one better than the other? Not necessarily as it’s up to personal preference on who you choose to work with. Just make sure to do your research first.

Testimonials and Referrals

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Part of your research should include reading client testimonials and reviews. If it’s possible, try reaching out to previous clients via social media or emailing them directly if the REALTOR® provides that information. It’s always nice to know what their experiences were like with their REALTOR®, whether s/he was able to negotiate for the best price, and how they worked in tandem with their schedule and needs. If you know of someone who recently sold or purchased a home, ask them for a referral. If there’s anything that REALTORS® love, it’s referrals!

Experience Matters

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Don’t settle for just any real estate agent or REALTOR® and make sure the professional you are looking to work with has the years of experience and successful track record of closings that satisfy your needs. To find out whether you are comfortable working with a green or seasoned REALTOR®, ask a lot of questions about their real estate background, length of time in the business, how well they know the area you’re interested in, and how long they have worked in the area. Try and interview more than one REALTOR® until you find the one that you feel comfortable with.

Personality

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Speaking of comfort, no one wants to spend an extended amount of time with someone who doesn’t personally jive with their own personality, so choose a real estate agent or REALTOR® that you can trust, is reliable and knowledgeable, and is open to listening to your ideas and needs. After all, you will be spending a great deal of time communicating with your agent or REALTOR® over emails, text messages and phone calls, and in the car on the way to many open houses over a course of time.

At the end of the day, it’s up to you to decide who is the best person to handle what may be the largest transaction in your life. Buying a home is serious business so be sure to take the time to do your research and interview a few agents before deciding you’ve found the right one to handle your home purchase.


Posted on June 23, 2018 at 12:12 pm
Cameron Nikkhah | Posted in Uncategorized |

Creating an Efficient at-Home Workspace

Working from home has a lot of benefits, such as the flexibility of time and saving fuel, working in your pajamas. However, it might get boring over time and if your workspace is too casual, it can hamper your productivity. Let’s look at a few ways we can create an organized and work-friendly space at home.

Location, Location, Location

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Find a location in your home that offers natural light and is conducive to your devices like your desktop or fax machine, printer, etc. Keep in mind that your space should provide enough privacy and quiet so that you can work uninterrupted and attend to any meetings without any disruption.

Storage, Lighting, and Color

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If your home office offers little in the way of lighting, a lamp is the easiest way to remedy this issue. Additionally, having a small cabinet to keep your files and documents from scattering will help keep your desk clean and organized. Color can also affect productivity, so consider painting your walls a soothing color that will keep you calm even when you’re under tight deadlines.

Ergonomics and Technology

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To avoid long-term back issues and headaches, it’s important to invest in a chair that offers back support. The same goes with technology; your home office should include a good internet connection and updated devices that don’t require daily troubleshooting.

Add Personal Touches

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Adding a personal touch to your workspace can help a great deal in livening up your office, giving you creative ideas and keeping your mood upbeat and positive. It can be anything from adding small plants, family photos or wall art, or keeping a small library of books.

Working from home can be fun and to keep it from getting dull, it’s always nice to liven up your home office. With a few inspiring ideas and a little effort, your office can become your next favorite room in your home.


Posted on June 23, 2018 at 12:10 pm
Cameron Nikkhah | Posted in Uncategorized |

Let’s Connect

In an industry that has feared change for so long, change is here.  The technological revolution has made an everlasting impact on Real Estate. Now, the question is whether or not brokerages can ride this wave of innovation and become more successful because of it, or fear the inevitable change and parish amongst the other non-believers

Innovation is key to a brokerage and real estate professionals’ success in the modern day.  With the rise of technology, comes the advancement of marketing and branding for real estate companies.  The days of print are over and the digital world reigns king.  The trick is to use technology as a valued resource to strengthen your brand.  Technology should not replace real estate professionals; it should empower them to connect with more clients than ever before.  Connecting with clients and finding new clients has also become so much simpler through the power of social media.

BEST PRACTICES 

It is no longer an option to use social media as a marketing tool for growing your personal business.  It is absolutely vital to the success of an agent. Creating a network online and showcasing your brand will truly help grow your business.  There are a few important practices to keep in mind when marketing through social media:

  • Immediate engagement- Being responsive and creating conversation within your network
  • Paying attention to what your network has to say in order to optimize the best possible content
  • It’s a visual world- less words and more visuals!
  • Separating personal and professional- Your account should be used only for professional purposes to help grow your business. If you want to share anything personal, you should create a separate account
  • Avoid controversial topics- You want to showcase your character and personality, but you don’t want to jade your network by your opinions on controversial matters
  • Every post should have a goal in mind- there needs to be a reason behind creating a post

THE PLATFORMS TO FOCUS ON

There are certain social media platforms that should be utilized as opposed to others.  Facebook, Instagram and LinkedIn are some of the best platforms for connectivity within the real estate industry. Each requires specific content geared towards the respective platform:

  • Instagram is a visual heavy platform therefore your content should be visual heavy. It’s also the #1 platform for millennials who are the largest group of homebuyers
  • LinkedIn is a platform where you can create a specific professional network and content that is made just for them
  • Facebook is the ONE stop shop. You can do it all on Facebook!

Another option for making a connection online and growing your brand is creating a blog.  A blog is a personal website that showcases who you are, your story, your business, and what you are passionate about.  It humanizes you, which instills trust in your clients.  A blog is an excellent way to grow your business.

It’s exciting to see the advancement of personal marketing and branding in real estate.  Collectively, when real estate professionals follow these practices along with the help and guidance of their brokerage, a successful real estate brand emerges.  An excellent example of this is Realty ONE Group and the UNbrokerage.  To learn more, check out www.realtyonegroup.com/unbrokerage

By Fred Bai – Chief Technology Officer – Realty ONE Group


Posted on June 23, 2018 at 12:05 pm
Cameron Nikkhah | Posted in Uncategorized |

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